Taste the “Spirit” of Asia

Asia is a major producer of alcohol and some of the world's best alcoholic beverages come from this region.
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Asia has a long history of alcohol production, with evidence of the practice dating back as far as 7,000 BCE. Today, this region produces some of the planet's best beers, world-class wines and refined spirits. With many people planning to pop a cork and celebrate the festive season next month, this is an excellent opportunity to take a look at the best alcoholic beverages Asia has to offer.

China: Tsingtao Beer

Tsingtao Beer and Beer Museum in Qingdao
Tsingtao Beer and Beer Museum in Qingdao

China's most famous beer, Tsingtao is produced with spring water from Laoshan Mountain, which gives it a crisp flavour and fresh aroma. Head to the Tsingtao Beer Museum in Qingdao, Shandong province, to learn all about this historic company and of course, taste the beer. Then unwind on Dengzhou Road, also known as "Qingdao Beer Street", where they sell bottles that have been produced the same day. A few cold beers are the perfect accompaniment to the street's fresh seafood.

Hotels near Tsingtao Beer Museum, Qingdao

Japan: Sake

Japanese sake in Fushimi, Kyoto’s sake district
Japanese sake in Fushimi, Kyoto’s sake district

Sake is Asia's most iconic alcoholic beverage. Made from fermented rice, this fine spirit is believed to have originated more than 2,500 years ago and has become synonymous with Japan's cultural heritage. The country's oldest sake brewery was founded by Samurai warriors in the 12th Century and has, incredibly, been run by the same family ever since. The best place to discover this famous spirit today is Fushimi, Kyoto's sake district, where guests can tour the distilleries and museums.

Hotels near Fushimi, Kyoto’s sake district

Philippines: Rum

Enjoy a glass of rum at Poblacion, Manila’s nightlife neighbourhood
Enjoy a glass of rum at Poblacion, Manila’s nightlife neighbourhood

Rum is a big deal in the Philippines. The country is one of the biggest producers of rum in the world, and Tanduay - a national institution dating back to 1854 - recently surpassed Bacardi as the biggest selling rum brand globally. Go to any inuman. a social gathering with drinks and karaoke, and you will find a bottle of Tanduay on the table. Experience this national passion at Poblacion, Makati's trendiest neighbourhood which is home to upbeat restaurants, bars and clubs.

Hotels near Poblacion, Manila’s nightlife neighbourhood

South Korea: Soju

Bae Suzy and Jennie Blackpink as the cover model of Chum Churum, a Korean soju
Bae Suzy and Jennie Blackpink as the cover model of Chum Churum, a Korean soju

Korea's national drink, Soju is hugely popular. According to International Wine & Spirits Research, Jinro Soju is the world's best-selling spirit brand, outselling famous names such as Stolichnaya vodka and Johnnie Walker whiskey. Traditionally, this clear liquor is produced in South Korea's Andong region, but the best place to savour it is in downtown Seoul. The tented bars and food stalls of Euljiro Pocha Street provide a superb setting to sit back and feel the social buzz of the city.

Another popular brand is Chum Churum, a Korean soju whose name translates to "passing on good times." It's made with East Asian herbs and fruits, and is intended to enhance social experiences. Actress Bae Suzy, has been a brand model for Chum Churum Soju for a while. Recently, she passed the baton to Jennie of Blackpink. Both models are very popular in Korea and have a lot of fans.

Hotels in the heart of Seoul

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