Indomie Instant Noodle Has Become a Global Phenomenon

Indomie was first made in 1969 by the Indofood company
15 Apr 2022
Share Article
Indomie with Soto Mie Flavor
Indomie with Soto Mie Flavor

Indomie is an Indonesian instant noodle that has become a global phenomenon. The noodles are quick and easy to prepare, and have a delicious and savory taste that makes them a favorite of instant noodle lovers around the world.

Indomie was first created in 1969 by the Indofood company, and quickly became a popular snack in Indonesia.

Indomie instant noodles are made from wheat flour, palm oil, and salt.

These noodles are still delicious eaten plain, but are usually served with a variety of toppings, such as vegetables, meat, or seafood.

Sejarah Indomie

Old Indomie package in 1969
Old Indomie package in 1969

When instant noodles were first introduced to the Indonesian people in 1969, many doubted that instant noodles could be used as a staple food.

However, because instant noodles themselves are relatively affordable, easy to serve and durable, Indomie is growing rapidly along with the acceptance of instant noodles in Indonesia.

The first Indomie product introduced was Indomie Chicken Broth Flavored Kuah which at that time was in accordance with the tastes of the Indonesian people's tongue. Then in 1982, sales of Indomie products experienced a very significant increase with the launch of the Indomie Chicken Curry Flavored Chicken variant.

Various kinds of Indomie flavors
Various kinds of Indomie flavors

At its peak in 1983, Indomie products became increasingly popular with the Indonesian people with the launch of the Indomie Mi Goreng variant.

Jingle/Song “Indomie Seleraku”..

Indomie is also popular with its jingle/song, “Indomie Seleraku”. The song has gone viral in Indonesia, with people of all ages singing and dancing to it. Some even say that this song has been considered as the national anthem of Indonesia unofficially.

The jingle/song was composed by A Riyanto. The lyrics of the song are very simple and easy to remember, so they are suitable to be sung together. The popularity of the song has made Indomie one of the most popular instant noodle brands in Indonesia.

In this video, Indomie downloads the music video for the song Indomie Seleraku.. to commemorate Indomie's 50th birthday.

Indomie song lyrics

Dari Sabang sampai Merauke Dari Timor sampai ke Talaud Indonesia tanah airku Indomie seleraku...

Indomie, Indomie seleraku Indomie dari dan bagi Indonesia

Indomie seleraku...

Export globally to many countries

In the 1990s, Indomie began to be exported to other countries, and soon became one of the most popular instant noodle brands in the world. More than 15 billion Indomie packages are produced every year. Today, Indomie is available in more than 90 countries, and has become a staple for many who enjoy its easy preparation and delicious taste.

Indofood's main export markets are Australia, India, Iraq, Papua New Guinea, Hong Kong, Timor Leste, Jordan, Saudi Arabia, United States, New Zealand, Taiwan, Egypt, Syria, and countries in Europe, Africa, Middle East and Asia.

Share Article